Vision: to create the most harmonious system direct selling industry.

Mission: to use the most healthy concept, to help more people to achieve extraordinary life.

Tenet: adhere to the integrity-based, service wholeheartedly for customers' health.

Culture: integrity, respect, esteem, gratitude, cooperation (speak filial piety, responsible, dedicated).

Values: one for all, all for me. Always keep to help others in the first place.

Philosophy: for their own business, for the family income, for customers to create, taxes for the country, some thoughts for the society.

Slogan: gather all talents, seeks the way to success, cooperation jia conley, a great achievement!